The Kool-Aid Marketing Machine That Built a Nation

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Artist John C. Howard Date 1949-1954 Medium Magazine illustration Category Illustration

This comic-strip style Kool-Aid ad by John C. Howard is basically a propaganda poster for fruit-flavored powder. Happy families, giant pitchers, and the bold promise that MILLIONS love it. If peer pressure had a beverage division, this would be the annual report.

The Kool-Aid Marketing Machine That Built a Nation

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