The Kool-Aid Marketing Machine That Built a Nation
Artist
John C. Howard
Date
1949-1954
Medium
Magazine illustration
Category
Illustration
This comic-strip style Kool-Aid ad by John C. Howard is basically a propaganda poster for fruit-flavored powder. Happy families, giant pitchers, and the bold promise that MILLIONS love it. If peer pressure had a beverage division, this would be the annual report.
Comments
2We have a cut sheet for this ad in the archive, so confidence is high. This Kool-aid advert was likely a mashup with a different artist bringing the comic strip art, and JCH bringing the sweat dripping HEY HEY Kool-aid Man!
My question is, was JCH responsible for what eventutally became the iconic Kool-Aid man smashing thru walls in the commercials in the 70?