The Hoover 27: When Vacuums Had Superstar Energy
Artist
John C. Howard
Date
1953-1957
Medium
Magazine illustration
Category
Illustration
New beauty! New features! NEW CLEANING! The Hoover 27 launched with the energy of a Hollywood premiere. John C. Howard gave it a starburst background like it was a game show prize. This vacuum didn't just clean floors — it had a whole PR campaign.
Comments
1JCH's client list shows Hoover a long time customer over 2 decades. 1944-45, 1950,1953 & 1957. This cut sheet is in his archive, but matching the some of the older ads will be a challenge!