Little Man, Big Business: Marathon's Ambitious Pitch

John C. Howard · 1952-1953 · Illustration
Little Man, Big Business: Marathon's Ambitious Pitch
Little Man, Big Business: Marathon's Ambitious Pitch
Artist John C. Howard Date 1952-1953 Medium Magazine illustration Category Illustration

LITTLE MAN — BIG BUSINESS! Marathon Corporation knew their audience: small business owners with big dreams and colorful product packaging. John C. Howard illustrated this David-and-Goliath scene of a tiny businessman next to a mountain of branded boxes, proving that size is just a state of mind (and packaging).